Blog Writing & What You Didn’t Know

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Blog writing has to be easy, right?

How hard can blogging actually be?

Truly.

Well, I am here to tell you.

Blog Writing is Not Writing

Hear me out.

Blog writing is writing, but it’s made for the masses in a way that educational writing is not.

As someone who almost majored in English and studied journalism……

I had to unlearn all that I learned in the classroom in order to write a high-rating blog post that met the needed SEO standards.

In order to do this, it felt basically like turning in an F paper.

Sounds harsh, I know.

Unlearning How to Write

As someone who writes a blog post every week– I can tell that my blog writing is getting better.

However, in order to view it that way, I had to let my normal way of writing take a backseat which was hard.

In terms of what I thought sounded like a great blog post, I had a lot of pride in the beginning stages of blogging. I wanted an A paper every time, but the SEO tools always gave me a bad score, and I had to find out why.

Basically, when you’re writing a blog post you need to stay away from bigger words and use more common (colloquial) words.

You need to make your paragraphs shorter, and the content needs to be really easy to digest.

Don’t Compare Your Writing

In the early stages of blogs taking off in the teens of the new millennium, I would often click on websites via Pinterest and would get dizzy from the article I was reading.

Example: Blog posts that had you scroll down a page to get to the article and a ton of additional information that didn’t pertain to the blog post.

I didn’t understand how bloggers were writing this way and getting careers out of it (snobby as it sounds, I didn’t understand the strategy of why they wrote the way they wrote), so I naturally thought that if I knew how to write already, it would only help me to begin blogging.

Truth is, now that SEO has entered the game, knowing the structure of writing can actually hurt how great of a blog post you write at first. It takes practice.

Blog Writing SEO Style

To write a great blog post that you approve of, I suggest installing a great SEO plug-in and using it when you write your blog posts (I use Yoast).

Your first step will be learning the basics, but this can take you up to five hours or more in the beginning stages.

Always keyword research before writing a blog post. This takes time to learn.

When you know how to write an SEO blog post, you can really whiz through them (for your personal blog), but always try to edit them a few times before posting.

Note: Never whiz through a blog post when writing for a client or organization. Writing blog posts for others takes me a few days (sometimes) before submitting in for review.

Next, you’re going to want to write your blog post so that anyone who reads it will be able to understand it.

Finally, you’re going to have to unlearn a lot about proper writing etiquette, although spelling and punctuation should still be something you strive for (I am not perfect at it either).

In the end — I am extremely happy I understand SEO, but it took me a while to get it for blogging purposes.

If you’re thinking about starting a blog, I fully support you, and I hope reading this blog post helps to broaden your view of the blogging world.

Just start writing your blog already.

xx