Boycotting Target, Walmart & Amazon & How it Feels Great
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Boycotting Target, Walmart & Amazon —
Can boycotting things actually make you happier? More yourself and more resourceful?
I want to say yes. Yes, it can.
To be honest with you, the past year with blogging about certain relevant topics can be fun —
It really can be, but it also walks a fine line of being a terrible thief of joy (if you let it).
Blogs are for writing (or so I thought and still do think).
Politics Not Aside —
This election cycle forced me to take a step back.
To look at myself, to challenge myself, to really look at the blogging space as a whole, and look at how it fit in my own world personally.
To be honest, I got really angry at the passivity of this election cycle in online spaces. It felt irresponsible and silently violent. Sinister even.
It seemed so impolite to even speak about human rights issues.
Be your brand. Until what though? At what cost?
It felt as if everyone was signaling silently to just play along —
As if everything was not as corrupt and misaligned with the human experience as it seemed.
Truth be told, I couldn’t be that person, and I have never been that person.

Starting a Substack
Starting my Substack was a fun way to force myself to be honest with readers and myself. Have you started a Substack? All the nerds and weirdos go there, and it’s fun. I love it!
If you’re going to do something like a blog, it needs to be in a way that makes sense to you and in a way that brings you joy, honors your values, and allows the cracks to show a bit.
If you love fashion, but today’s fashion feels so far removed from the fashion you grew up enjoying (in terms of how people engage with it), I feel your plight!
It seems to no longer be about what someone likes — it seems to be about what EVERYONE else likes.
Taking what I love about fashion —
It felt like it had been melted into a nice, neat gold coin and had its soul extracted into quantifiable sources of “trend.”
The Quiet Luxury Trend
I really want to talk about this before hammering into boycotting territory.
Let’s talk about the quiet luxury trend and how the social cues of who you are without speaking are dead giveaways after your clothes have done the talking —
I believe fashion is a conversation piece about so many things before words are even spoken — To me, it just makes sense not to overthink it.
Letting Yourself Be You!
People often forget that personality and where you come from are housed in many facets of a person before their clothes are even considered.
Yes, your clothes give the first impression, but have you considered that your way of speaking, accent, and mannerisms are all dead giveaways as to your class and where you came from?
Accepting yourself as you are, where you come from, your socioeconomic background is really important.
Obviously, people change their stations in life a lot — I am just saying some things cannot be bought.
Take my grandmother, for example. She grew up pretty well off as a child. That woman was classy (both of my grandmothers were, but in different ways).
But I grew up middle class, and she had to constantly remind me of my posture and how to eat soup properly (the spoon motion is real guys — etiquette, lol). My clothes could have been the nicest, but if I could not pick up social cues, or my accent was a “working class” accent — it’s a dead giveaway as to where I came from, and that is fine.
Think of My Fair Lady — Eliza Doolittle was housed in the best clothes, but it was the entire package that meant she was “A Lady of society.” Old story short, but worth remembering. Eliza constantly felt like an outsider — but she got on. She stayed true to who she was.
So why fake it to the degree so many fake it? Just some food for thought.
For example – when I buy a dupe, it’s because I know that my buying the original item is ridiculous. I have nice things, but I am not trying to trick anyone — the point is to wear what you like and be yourself in the clothes you have.
When you get dressed, you have to get dressed as honestly as you can be with yourself. I am not saying don’t play dress up, I am saying don’t devalue who you are for approval.
Again, to each their own.
Boycotting Target, Walmart, Amazon
America’s current vice before this election was to turn a blind eye and just get on with it.
Trend cycles — a distraction.
Target, Amazon, and Walmart hauls — a distraction.
I decided to pay attention and, in doing so, felt that boycotting these businesses was a great option for my sanity, and it aligned with my values.
Boycotting these businesses has been so much fun.
A blast even.
I also got rid of TikTok, which is truly a blessing in disguise.
Aspects You May Love about Boycotting Target, Walmart, and Amazon!
Here are some aspects about the boycott that you may like —
Not shopping at these stores, allows you to think about where you get all of your stuff from in a more focused and filtered way, while also figuring out ways in which you can obtain items that you do need– you have to build new habits and shopping methods.
Body care and household items — where was I getting those? Now, I order directly from the website of the vendor or from a different company entirely. It’s fun.
Not having things at your fingertips is honestly the true luxury.
There are bonuses to not shopping at these stores. For one, you’ll have to think harder about shopping for things because you won’t be constantly being shown a cheap version of something you probably never even wanted in the first place.
If you have started to boycott Target, Walmart, and Amazon — do let me know in the comments.
Anyway, end rant.
TTYL.
xx,
Nikita