Modernized 70s Makeup | Perfect for Spring & Summer
We may earn money or products from the companies mentioned in this post.
Modernized 70s makeup is my love of the moment.
When I was a kid, I was obsessed with the 1970s. I wanted to wear anything that cultivated that sense of time, and to this day, I go on and off from that time period reference.
Watching old films and television was my lifeblood during the summer months in the evening.
You would be running around all day, riding bikes, swimming, reading and galavanting, but as the streets got dark, you could retreat into your home, and watch films and television and unwind a bit.
I feel like childhood is so informative on how you cultivate your own personal style, likes and dislikes.
And it was done — alone. You only saw your friends during certain times and certain hours.
Phone calls were the only form of communication (and writing letters, of course).
You could actually think and be alone in the 90s. It was a great time to grow up and be truly yourself — I am glad I was born before the internet was what it is today.
Even though — I enjoy the internet today because I blog.
The Makeup Base – 70s Makeup
Fully hydrated skin before applying makeup is a must.
Sheer coverage, bronzed, and based is what I was going for.
I like to apply one to two coats of the Physicians Formula Bronzed Butter Bronze.
It’s super easy to use, and I follow this step after I have added my sunscreen or a primer.
Color Correct
This step is actually very helpful if you want a more full coverage look — but also a sheer look.
Loving this Dark Peach Corrector from NYX.
While color correcting, I use a beauty blender to blend it in, using a stipple method.
Next, I follow up with a lighter concealer to brighten. I use “Soft Beige” from NYX. This is such a great product for people with an oily t-zone.
Typically, I just use a foundation brush to blend or I use a beauty blender.
Use whatever works best for you.
I also like to use this shade of concealer to go over any additional trouble areas. Usually, I do this with a darker concealer shade. I just didn’t have any on hand.
Powder
This is a great time to powder your t-zone.
My OG is the Wet n’ Wild pressed powder. I recently got a new one in translucent.
Next, I bake with their loose powder.
Bronze
I used the Profusion Bronzing pen in “West Coast.” When bronzing, I use a contour method.
Eyes
This is what I imagine is the closest drugstore dupe to the Isamaya fFrench Industrial Pigments — which, I think (this particular palette is back in production). So I am very excited for that — and I hope to get my hands my very own. A collector item for sure.
It’s so beautiful.
Sorry, I got sidetracked.
The dupe is by Physicians Formula.
Before you lay that down, add some liquid highlight to add a primer and shimmer base.
I used Golden Hour.
Go onto the lower eyelid with the light gray shade. Next add the gunmetal gray to the outer corner and blend.
After that — go back in with the lightest top shade and apply that with your finger to the lower lid.
Next, use a kohl liner in brown and tight-line the upper lashes. From there, you want to smoke out the bottom water line.
Smudge both.
Take a brown liner pen and add a small wing to the eyelid.
Add your mascara of choice.
Brows – 1970s Makeup
Everything about the 7os to me is easy and undone. Even in glam — it’s undone.
So, the essence brown mascara fit this need perfectly.
Time to Wipe the Bake Off
After eyes it is a great time to wipe the bake off.
Most suggest doing your eye makeup before the rest of your face.
I would love to — But I always forget.
Cheeks
The liquid blush in Sangria is a perfect berry toned blush for this look.
I apply this directly to my cheeks because my skin eats makeup, and I am not afraid of pigment.
For a safer application — use a bit and work up to it.
I love to be overly blushed.
Lips
Line your lips in a pink. I would say, whatever your undertone is, that is the pink you will want. If you lean cool, use a cool toned pink — and if you lean warm, use a warm tone.
I am a neutral, and am also a bight winter for reference.
The whole point of this look is to be an enhancement to your natural colors.
Next, fill in with a sheer light pink gloss.
Wet n’ Wild Rose Comforting Lip Oil in Biscotti Mommy is in stores only and not online.
Such a great product, and I hope they bring it back.
Finishing Spray
Before adding your finishing spray, give your look a once over to see if it looks cohesive and blended.
I typically powder again with the loose powder in my t-zone area.
Because a lot of these products are liquid based, sheer and pigmented, I don’t shy away from magnifying my entire face with a magnifying finishing spray.
Go ahead and seal the deal.
If reading tutorials are not your thing — feel free to watch it on YouTube.